Seattle has long been the birthplace for companies that are known as much for their great products and customer service as they are for their socially responsible employment practices.
Before “conscious capitalism” became a popular catchphrase, progressive-mind- ed employers in Seattle embraced a business model that believes that if you treat your workers well, pro ts will follow. Some of these homegrown companies have evolved into global icons (REI, Costco, Starbucks, Nordstrom) while others, like Dick’s Drive-In, Ivar’s, Tom Douglas Restaurants, Tutta Bella and start ups like Mod Pizza have become local favorites with a cult-like following. What they all have in common is a belief in the philosophy that humanity and pro t can co-exist; at the end of the day, a business that values its employees as much if not more than its customers, will be rewarded.
Government did not have to tell these businesses to treat their people well. They
did it because it was the right thing to do, morally and ethically, and because
they believed it was the right way to do business. The overwhelming majority
of employers and entrepreneurs care deeply about their people and make every
attempt to treat their people with respect and dignity.
In Seattle, businesses provide jobs and over 50 percent of all tax revenue for the
city, not to mention that business owners have supported more than $4 billion
dollars of legislation in this city.
Are there a few rotten apples in the business community? Sure there are. But
Seattle’s city government sees business as nothing more than a necessary evil,
focusing on a few bad actors and unfairly painting every employer with the same
brush. In the punitive effort to punish the bad apples, Seattle has become an
incubator for misguided labor policies that threaten employers, entrepreneurs
and employees who want and are trying to do the right thing. If we are look-
ing for perfect, that world does not exist. None of us are perfect nor are any
businesses perfect. It seems as though the city council is operating under that
old saying, “nothing is impossible for the person who doesn’t have to do it”.
Schedules are never perfect, business is unpredictable, and people’s needs are
always changing.
The latest cause du jour centers around how employers provide and manage
schedules for their people. The Seattle City Council and our mayor have decid-
ed that employers who rely on a exible, part-time workforce are greedy capital-
ists who exploit their workers. Companies like Costco, REI, Starbucks, Ivar’s and
Dick’s Drive-In are now accused of abusing their workers because they offer the
exibility of part-time work. This is an unbelievable insult.
As the former president of Starbucks International, I spent over two decades
helping grow Starbucks from a local coffee shop to a global one. I took great
pride in helping to cultivate Starbucks’ reputation as one of the best companies
in the world to work for. Their famously generous employee bene ts for their
partners include full health coverage, free food, bus passes, 401K, education
assistance, stock rewards, bonuses and more. The company is noted for its in-
credibly high employee satisfaction rate, perennially earning a spot on Forbes’
and Fortune’s annual “Best Companies to Work For” rankings. Starbucks em-
ployees say that they “love receiving bene ts and stock rewards at 20 hours/
week,” and rave about the “potential for anyone to move up the ladder.”
Indeed, most of the baristas work part time, but that does not make them any
less meaningful than someone who works full time. The baristas working for
Starbucks are all treated as an important part of the organization. They aren’t
just employees, they are partners.
Companies like REI, Costco, Starbucks, Dick’s Drive In, and many others lead
by example. They don’t need a government mandate to put employees before
pro t. It is just part of their progressive philosophy and business model. Of
course sometimes in all organizations there are scheduling problems, but do we
need to legislate in order to deal with the few?
If the Seattle City Council, Mayor Murray and the labor unions pushing their
new scheduling agenda have their way, the new business model for these com-
panies will be dramatically different. The new model will severely restrict a
company’s ability to schedule workers, limiting employment opportunities for
those who need the work most. The exibility that part time employees want
will disappear, because when you restrict one side it automatically has to affect
the other side. Workers with few skills, teens from underserved communities and
minorities will suffer the greatest impact. What do you think happens to their
job prospects when the city gets rid of part time jobs and makes it prohibitively
expensive and dif cult to hire? Not to mention the wedge such policies drive
between workers and their employers.
Rather than fostering a spirit of collaboration and mutual respect between work-
ers and employers, it pits them against each other. Workers are told by labor
unions and the Seattle City Council that employers are villains who, if not for the
regulation of government, would take advantage of them. Employer’s primary
and driving consideration will become fear of penalties and lawsuits instead of
what is best for their workers, their company and the community. How does this
help anyone in Seattle?
We want a community that stands for people but recognizes that good, honest,
caring business is the key element in providing jobs and income. One of the
city’s great business leaders recently stated that for the rst time in his business
life here he felt like he was being seen and treated as a criminal.
Howard Behar
Seattle is losing its reputation as a progressive city with a strong entrepreneurial
spirit. Instead, we are increasingly being viewed as a city with a heavy regula-
tory hand that is run by narrow-minded activists and a hypocritical and out of
touch ruling bureaucratic city government. We are moving quickly from a pro-
gressive pragmatic city to a permissive one—where accountability and truth are
seen as weaknesses rather than strengths; where only certain kinds and sizes of
companies and industries are targeted with new regulations.
One of the union proposals in the new scheduling law is that only large retail and
hospitality companies are included. If the regulation is such a good policy, why
aren’t all part timers and industries covered? Are other part timers not worthy
of the same protection? Isn’t it amazing how the concept of fairness disappears
when the City Council wants to regulate business?
Just how out of touch our elected of cials have become is illustrated by Mayor
Murray’s newest initiative to help get young people working. Noting the discrep-
ancy between the city’s 3.5% general and 13% youth unemployment rates (and
an even higher 28% for African American youth), the Mayor’s Youth Employ-
ment Initiative is asking private sector partners to join with the City of Seattle
to invest in youth employment and paid internships. The goal is to provide job
opportunities for 4,000 young people in Seattle.
What a wonderful goal! Starbucks and a number of other companies announced
last year a nation-wide program to hire 100,000 minority and underserved
young workers who face systemic barriers to jobs and education.
How does the City Council not see the connection between labor’s proposed re-
strictions on scheduling and efforts to get more young workers in the job force?
Labor unions want to make sure that all existing employees get offered any extra
hours rst. Under their proposed rules, companies will have to get permission
from their employees before they can take on the Mayor’s challenge of helping
underserved kids get work experience. That permission will have to be in writing,
signed by both employee and employer, and kept for three years. The truth of the
matter is, the union wants less part time jobs, not more.
Instead of encouraging employers to hire disconnected youth, most of whom
are minorities, by offering schedules that t the diverse demands of young people, the City Council is ready to mandate strict schedules that punish working
people. It is heartbreaking for progressive employers who aspire to make a
difference in our communities to see our elected of cials act so recklessly. It
is infuriating to come to the only rational conclusion: Our city government is
becoming corrupted by the same forces and is pursuing an agenda to reward
their own favorite special interests.
What other possible reason could there be to pursue regulation that is designed
to eliminate part-time hours? After labor contributed thousands of dollars to
get the Mayor and City Council members elected, the city’s elected leaders are
pushing legislation that was literally drafted by labor unions. The restrictive
scheduling legislation they are championing reveals their true agenda—regulate
part time work out of existence. They do not seem to understand or care for the
actual needs of struggling low-income young people. The same sort of ideolog-
ical agendas and political payback that has destroyed our faith in our national
government is repeating itself right here in the “other Washington.”
This article is not in defense of capitalism or how commerce creates jobs. Such
defenses have long lost any meaning to a city council and a mayor that have
almost zero idea of what makes a business work. Rather, this is in defense of a
city I love, and a call for a simple choice: Will our city’s political leaders put the
demands of special interests before the employment needs of its low and mid-
dle income young people? Will they continue to focus on solutions in search of
problems? Or will they take on the bigger challenge of things that really matter,
like paid family leave?
Sadly, in Seattle, the answer is becoming obvious. Seattle businesses have got-
ten it right for a long time. They care about their community and their people.
Isn’t it about time that the caring is reciprocal? If you are always looking for
what’s wrong in life, then that’s what you will nd. Maybe in this case we can
ask the question the other way: What are our business’s doing right? I am sure
we would have a whole different set of answers.
Seattle has always been a progressive pragmatic city. Let’s not turn it into a
progressive permissive city. We are smarter and better than that.
Warm Regards,
Howard Behar
Lessons on putting people first from a life at Starbucks, revealing the ten principles that guided Behar’s leadership and success—and not one of them is about coffee.
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An internationally renowned leader and inspiring speaker, Behar presents keynotes and leads thought-provoking Q&As and dialogues with large and small audiences in profit and nonprofit sectors.
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The former president of Starbucks Coffee Company North America and Starbucks Coffee International, he spent a combined 21 years helping grow the company into a worldwide phenomenon.
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